One of the biggest things I had to come to terms with is just because I started my business as a side hustle does not it should be pushed to the side.
You took a leap of faith to start your business outside of already having a full-time job and now you're starting to realize that this is something you can pursue full-time.
Treating your business as an expensive hobby is not going to get you to that full-time status. It takes treating your business like it's already your full-time income.
Here are the 6 things you should avoid when turning your side hustle into a full-time income...
Only conducting business in the DM's: It's okay to have conversations in your DM's to build relationships and answer questions, but by no means is that the ONLY place you should be conducting business. DM's are not a booking site, it is not contract binding, nor is it the most effective way to conduct business.
Not having an ideal client and trying to market to everyone: Marketing to everyone is like marketing to no one at all. Your offer should not be for EVERYONE. Understand who you are serving so that you can consistently attract + convert them into paying clients.
Having a brand without strategy: Your brand should not be based on your personal preferences. Your brand should be based on your vision and goals for your business.
Trying to DIY your brand and website: Designing your brand and website is not choosing cute designs and colors. It's about building a foundation for your business based on strategy, not stuff. Don't DIY yourself into debt because you think it's easier and cost-effective.
Having an employee mindset: Being an entrepreneur requires you to be self-motivated and disciplined. No one is watching over you and giving you annual reviews. You have to develop the drive to show up for yourself.
Running your business like an expensive hobby: Always begin with the end in mind. Don't go through the motions of just doing "stuff" in your business for the sake of just doing. Have concrete goals, set deadlines, be consistent, and have the courage to see it through.
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With Gratitude,
Kim Flournoy